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The Sales Ladder

20. Checklist to ensure pipeline health - with Patrick Thorp, Ebsta

January 25, 2023 Thomas Igou Season 3 Episode 1
The Sales Ladder
20. Checklist to ensure pipeline health - with Patrick Thorp, Ebsta
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The Sales Ladder
20. Checklist to ensure pipeline health - with Patrick Thorp, Ebsta
Jan 25, 2023 Season 3 Episode 1
Thomas Igou

In this episode we speak with Patrcik Thorp, VP Revenue at Ebsta, about pipeline management. He shares a checklist to ensure pipeline health. More specifically, we cover:

  • Sales fundamentals and the importance of focusing on them in the current business climate
  • The key components of a successful sales process, including prospecting, qualification, and closing.
  • The importance of personalization in sales and the need to tailor messages to specific prospects.
  • The value of different sales channels, including email and cold calling, and the need to use the channel that best suits the prospect's preferences.
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Show Notes

In this episode we speak with Patrcik Thorp, VP Revenue at Ebsta, about pipeline management. He shares a checklist to ensure pipeline health. More specifically, we cover:

  • Sales fundamentals and the importance of focusing on them in the current business climate
  • The key components of a successful sales process, including prospecting, qualification, and closing.
  • The importance of personalization in sales and the need to tailor messages to specific prospects.
  • The value of different sales channels, including email and cold calling, and the need to use the channel that best suits the prospect's preferences.