20. Checklist to ensure pipeline health - with Patrick Thorp, Ebsta

In this episode we speak with Patrcik Thorp, VP Revenue at Ebsta, about pipeline management. He shares a checklist to ensure pipeline health. More specifically, we cover:

• Sales fundamentals and the importance of focusing on them in the current business climate
• The key components of a successful sales process, including prospecting, qualification, and closing.
• The importance of personalization in sales and the need to tailor messages to specific prospects.
• The value of different sales channels, including email and cold calling, and the need to use the channel that best suits the prospect's preferences.