The Sales Ladder

5. Fixing the relationship between sales & marketing - with Bill Macaitis

August 13, 2021 Thomas Igou Season 1 Episode 5
5. Fixing the relationship between sales & marketing - with Bill Macaitis
The Sales Ladder
More Info
The Sales Ladder
5. Fixing the relationship between sales & marketing - with Bill Macaitis
Aug 13, 2021 Season 1 Episode 5
Thomas Igou

In this episode, Bill Macaitis, former CMO of Slack, Zendesk and Salesforce, talks about the broken relationship between sales and marketing and what his experience running marketing teams of some of the leading software companies of the century has taught him.

- Why do most sales and marketing teams not work well together?
- What metrics should you have in place for a function team?
- PLG strategy at Slack

Show Notes

In this episode, Bill Macaitis, former CMO of Slack, Zendesk and Salesforce, talks about the broken relationship between sales and marketing and what his experience running marketing teams of some of the leading software companies of the century has taught him.

- Why do most sales and marketing teams not work well together?
- What metrics should you have in place for a function team?
- PLG strategy at Slack