The Sales Ladder

14. The BDR playbook - with Samantha McKenna

January 14, 2022 Thomas Igou Season 2 Episode 2
The Sales Ladder
14. The BDR playbook - with Samantha McKenna
Show Notes

In this episode of the Sales Ladder, Samantha McKenna talks to us about the BDR playbook for managers running teams or executives working as business/sales development representatives. We talk about:

  • Foundational skillsets to manage BDR teams 
  • Onboarding and ramping up teams 
  • How to motivate teams in a remote/hybrid world
  • How to get sales to write content that stands out in sequences, cadences, Linkedin messages...